10 key elements of a great landing page

A landing page is a crucial element of any digital marketing campaign. It’s the first thing potential customers see when they click on an ad or a link, and it can make or break their decision to take action. A great landing page is one that not only captures the user’s attention but also converts them into a customer. Here are the 10 key elements of a great landing page

Headline and Subheadline: 

The headline and subheadline should clearly communicate the purpose of the landing page and the value proposition of the offer. It should be clear, concise, and persuasive.

Call-to-Action (CTA):

A CTA is the button or link that prompts the user to take action. It should be prominently displayed and use action-oriented language such as “Get started” or “Download now”.

Email signup:

The form is where the user provides their information in exchange for the offer. It should be easy to fill out and only ask for necessary information. It’s crucial to collect emails as soon as possible. The power of email marketing is immense and still one of the best ways to sell online.


High-quality images or videos can help illustrate the offer and capture the user’s attention. It should be relevant and align with the message of the landing page.

Social Proof:

Testimonials or reviews can help build trust and credibility with potential customers. It should be genuine and highlight the benefits of the offer. Social proof can also come from features in the press or influencer collabs.


The brand story:

The landing page should clearly communicate the benefits of the offer and how it solves the user’s problem or pain point. Just as  important, the brand needs to clearly tell their story and communicate clearly in their brand voice.

Unique Selling Proposition (USP):

The USP should be unique and differentiate the offer from competitors. It should highlight the key features or benefits of the offer.

UX design:

The landing page should be visually appealing and easy to navigate. It should have a consistent color scheme, typography, and layout.


With the majority of internet users browsing on their mobile devices, it’s crucial that the landing page is optimized for mobile. It should be responsive and easy to use on smaller screens.


Not to forget to promote the product/service to the audience in a way that speaks with your customers. We want to sell, but not in a salesy way!


In conclusion, a great landing page should be clear, persuasive, and optimized for conversion. By including these 10 key elements, your landing page will capture the user’s attention, build trust, and convert them into a customer.

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